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11 Ways to Measure Digital PR Campaign Success Beyond Links
In the ever changing, magical world of public relations, having the ability to measure digital PR success accurately is crucial, and it’s a lot easier than you might think. Unlike traditional PR,...
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What Boom Have Been Reading October 2023 Edition
It’s been a fair old while since we did a roundup post, but what a month it’s been, eh? We’ve seen the tail-end effects of the Google Core Update from August and then the Helpful Content Update came...
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FID vs. INP: The Change Is Here
What is the difference between the two? Why is one being replaced? How will this affect my current strategy? How do I prepare for this change? As with many changes in regards to SEO, we’re left with...
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Battle of the Brands: Traditional vs. Digital PR
OK, so it’s less battle of the bands and more like comparing your music tastes to your dads. There’s a good chance it isn’t going to be the same, and one will be decidedly more “classic” than the...
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What Boom Have Been Reading November 2023 Edition
As yet another Google core update rolls out, let’s see what the team have been reading to keep abreast of all the current changes, trends, and advancements in the world of digital marketing. We also...
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Technical SEO for Dummies
Content is king. That’s the phrase. But even the best content will struggle to reign over the digital landscape without a robust technical foundation. Enter technical SEO – undoubtedly the unsung...
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How to Optimise Local SEO for Multiple Physical Locations
Businesses with more than one physical location can face a few challenges when trying to appear in the top positions for local search. In this article, we’ll explore everything you need to know about...
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Why “Form Following Function” is Crucial in Content Marketing
Speaking with my designer hat firmly on, the principle of “form following function” has been a fundamental cornerstone in my approach since my early days as a web designer in the ’90s. Yes I am that...
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What Makes a Good eCommerce Category Page?
For eCommerce and retail websites, category pages are of paramount importance. They give the user a rundown of all the products your business offers and can sometimes be the first touch-point a user...
View ArticleWe’re Google Premier Partners For The 8th Year Running
We’re so thrilled to share that we’ve retained our Google Premier Partner status for 2024. It means we’re in the Top 3% of Google partner agencies for client growth, retention and performance… and...
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How Small eCommerce Sites Can Compete with Larger Businesses in Digital...
Lately, there’s been a lot of talk (and evidence) to suggest that Google’s bias towards larger businesses is somewhat questionable. With every update, it seems that small businesses are faced with...
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Structured Data for eCommerce – Benefits and Best Practices for a Beautifully...
Lately, I’ve been seeing a lot of articles about structured data and schema markup, and why it’s important for SEO. In a world where search marketing is more complex than ever (and this is...
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The Power of Niching Down for Your eCommerce Business
Standing out from the crowd is crucial in eCommerce marketing, but with so many online shops competing for the same audience, how can your online business truly differentiate itself? Here are a few...
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